Lorem Ipsum
Lorum Ipsum
Lorum Ipsum
GEWOBA Aktiengesellschaft
Wohnen und Bauen
www.gewoba.de
Hardly visible on the outside, the GEWOBA office tower has been renovated. A glance at the building gives rise to the thought ``It's always been like this``. But there is more behind the outer walls: answers to office space and inner-city development, an innovative facade design, and deep thoughts on climate-friendly construction. The book shows that ``It's always been like this`` is deceptive. GEWOBA, with its real estate expertise, has taken a surprising approach to redevelopment: less superficial and more deeply ecological. In an integrative process, it has become a climate-friendly, connecting element for employees and the neighborhood.
Hardly visible on the outside, the GEWOBA office tower has been renovated. A glance at the building gives rise to the thought ``It's always been like this``. But there is more behind the outer walls: answers to office space and inner-city development, an innovative facade design, and deep thoughts on climate-friendly construction. The book shows that ``It's always been like this`` is deceptive. GEWOBA, with its real estate expertise, has taken a surprising approach to redevelopment: less superficial and more deeply ecological. In an integrative process, it has become a climate-friendly, connecting element for employees and the neighborhood.
Hardly visible on the outside, the GEWOBA office tower has been renovated. A glance at the building gives rise to the thought ``It's always been like this``. But there is more behind the outer walls: answers to office space and inner-city development, an innovative facade design, and deep thoughts on climate-friendly construction. The book shows that ``It's always been like this`` is deceptive. GEWOBA, with its real estate expertise, has taken a surprising approach to redevelopment: less superficial and more deeply ecological. In an integrative process, it has become a climate-friendly, connecting element for employees and the neighborhood.
The mental lexicon deciphers from a few details into a whole. The design makes use of this effect and surprises the viewer at a second glance. Typographies are cut in and out or run into the binding. Numbers and letters are fragmentary. Images are photographed in surprising perspectives and reflections, image viewpoints are mirror-inverted or placed in before/after views that become apparent at second glance.
Hardly visible on the outside, the GEWOBA office tower has been renovated. A glance at the building gives rise to the thought ``It's always been like this``. But there is more behind the outer walls: answers to office space and inner-city development, an innovative facade design, and deep thoughts on climate-friendly construction. The book shows that ``It's always been like this`` is deceptive. GEWOBA, with its real estate expertise, has taken a surprising approach to redevelopment: less superficial and more deeply ecological. In an integrative process, it has become a climate-friendly, connecting element for employees and the neighborhood.
The mental lexicon deciphers from a few details into a whole. The design makes use of this effect and surprises the viewer at a second glance. Typographies are cut in and out or run into the binding. Numbers and letters are fragmentary. Images are photographed in surprising perspectives and reflections, image viewpoints are mirror-inverted or placed in before/after views that become apparent at second glance.
The mental lexicon deciphers from a few details into a whole. The design makes use of this effect and surprises the viewer at a second glance. Typographies are cut in and out or run into the binding. Numbers and letters are fragmentary. Images are photographed in surprising perspectives and reflections, image viewpoints are mirror-inverted or placed in before/after views that become apparent at second glance.
The unique design piques the curiosity of the viewer. Inside, the layout makes the unseen visible by breaking with visual habits. Vantage points are expanded through perspectives and insights that are actually unattainable. As a coffee table book, the book is a tribute to all the employees involved, decision-makers in the city and neighborhood, and the companies carrying out the work.
The unique design piques the curiosity of the viewer. Inside, the layout makes the unseen visible by breaking with visual habits. Vantage points are expanded through perspectives and insights that are actually unattainable. As a coffee table book, the book is a tribute to all the employees involved, decision-makers in the city and neighborhood, and the companies carrying out the work.
In print production, a form was realized that reflects the idea of the unseen through the book format. The design uses typography and font for an interaction with the mental lexicon. Image selection and editing strengthens the impact with surprising perspectives and vantage points. Interaction is created, entertainingly showing viewers that first impressions can be deceiving. Aesthetic photographs create an unadulterated impression that also pays tribute to the challenging environment.
In print production, a form was realized that reflects the idea of the unseen through the book format. The design uses typography and font for an interaction with the mental lexicon. Image selection and editing strengthens the impact with surprising perspectives and vantage points. Interaction is created, entertainingly showing viewers that first impressions can be deceiving. Aesthetic photographs create an unadulterated impression that also pays tribute to the challenging environment.
The prominent building in the city center is a landmark for many people. The renovation is an example of the transformation of buildings. The book uses the building's high profile to raise awareness of a new, climate-friendly building culture. It provides impetus for urban and office development in a changing society. GEWOBA's competence in creating something new with existing buildings in an ecological way gains presence and visibility through the book. Development and production were carried out in a resource-conserving and climate-neutral manner.
The prominent building in the city center is a landmark for many people. The renovation is an example of the transformation of buildings. The book uses the building's high profile to raise awareness of a new, climate-friendly building culture. It provides impetus for urban and office development in a changing society. GEWOBA's competence in creating something new with existing buildings in an ecological way gains presence and visibility through the book. Development and production were carried out in a resource-conserving and climate-neutral manner.
Thomas Theßeling
Creative Direction, Inhaber
+49 421 16 30 49 0
thesseling@polarwerk.de
Thomas Theßeling
Creative Direction, Inhaber
+49 421 16 30 49 0
thesseling@polarwerk.de