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GEWOBA TÄTIGKEITSBERICHT

Design-Statement:

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Services:

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Feedback:

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Client:

GEWOBA Aktiengesellschaft

www.gewoba.de

Awards:

See and read more about the project:

↳ IDEA ↳ FORM ↳ DIFFERENCE ↳ FUNCTION ↳ IMPACT

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↳ BACK

IDEA:

Different but not strange. Focused and not romanticizing in advertising. The FRÄSH design idea is like the product. Authentic. Intensive. Without artificial flavorings. Little sugar. But different. Unexpected in terms of taste and appearance.

Barbara Beispiel
Designerin

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Form:

Close to the BBQ adventure world and yet far away from the “conventional” barbecue sauce. The design visualizes a gap in the visual intersection of grill gourmet and mass market. A branding was created on existing bottle shapes through label design, color studies and long-distance effects, which creates a connection to grilling and barbecue sauce even in unusual positions.

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Function:

Close to the BBQ adventure world and yet far away from the “conventional” barbecue sauce. The design visualizes a gap in the visual intersection of grill gourmet and mass market.
A branding was created on existing bottle shapes through label design, color studies and long-distance effects, which creates a connection to grilling and barbecue sauce even in unusual positions.

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Difference:

Authentic, fresh and intense are the brand's core values. The design gives content a visual impact. The design concept makes otherness, freshness and intensity noticeable.

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Impact:

The FRÄSH sauces are the tasty, healthy and sustainable alternative to conventional barbecue sauces. With significantly less sugar and with natural ingredients, they contribute to a healthier diet.
Packed in a lightweight PE bottle, 100% of the waste is recycled. The small quantity units mean less food is thrown away and the light bottles have a better carbon balance than the glass bottles used by many competitors.